Why So Beerious Privacy Policy

This Privacy Policy describes how your personal information is collected,

Web Cookies

Site puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

  1. Measure how you use the website so it can be updated and improved based on your needs
  2. Remember the notifications you’ve seen so that we don’t show them to you again
  3. Remember you while you’re changing your Site email subscriptions
  4. Find out more about how to manage cookies.

How We Use Cookies on the Site

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use the Site. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example improving site search. Google Analytics stores information about

  1. The pages you visit on the Site
  2. How long you spend on each the Site page
  3. How you got to the site
  4. What you click on while you’re visiting the site

We don’t collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data. But if data was used in such a away that bits of information are ‘blocked’ together, it can form a profile of you.

Google Analytics sets the following cookies:

Universal Analytics

Name

Purpose

Expires

_ga

This helps us count how many people visit the Site by tracking if you’ve visited before

2 years

_gid

This helps us count how many people visit the Site by tracking if you’ve visited before

24 hours

_gat

Used to manage the rate at which page view requests are made

10 minutes

Google Analytics

Name

Purpose

Expires

_utma

Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to the Site or to a certain page

2 years

_utmb

This works with _utmc to calculate the average length of time you spend on the Site

30 minutes

_utmc

This works with _utmb to calculate when you close your browser

When you close your browser

_utmz

This tells us how you reached the Site (for example from another website or a search engine)

6 months

How can I control cookies?

You have the right to decide whether to accept or reject cookies.

  1. Website Cookie Preference Tool: You can exercise preferences about what cookies are served on our Websites by visiting our cookie settings preference center, available here: Privacy Settings. You can also exercise your Website cookie preferences by visiting the TRUSTe preference center by clicking this link: http://preferences-mgr.truste.com/.
  2. Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Websites though your access to some functionality and areas of our Websites may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.
  3. Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
  4. Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.
  5. Do Not Track: Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Websites do not currently process or respond to “DNT” signals. MailChimp takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.