Theory of Continual Improvement
WE RATE IT: 4.25 / 5
Continual improvement is the mark of a civilised society. Constantly looking to improve and adapt helps make the world a better place: especially when it comes to beer.
Brewed in Cheltenham, England by DEYA
07/06/2021

Theory of Continual Improvement Review

Continual improvement is the mark of a civilised society. Constantly looking to improve and adapt helps make the world a better place: especially when it comes to beer.

DEYA's beer commenting on the notion of the theory of continual improvement - an an incredibly meta way - is a DIPA brewed with citra, mokueka and vic secret hops and is testament to their brewing philosophy: continual improvement.

Theory of Continual Improvement Deya DIPA - Can and Pour

It uses the base of DEYA's popular 'I Got You' DIPA which has a similar hop combo and methodology, but looks to improve upon it. Quite how it does this is unclear, but it aims to be a big, juicy and fresh beer that's better than I Got You.

Theory of Continual Improvement DIPA: Taste Test

There's a lot of citrus notes in the aroma which is like orange peel, quite zesty and fruity. There's also a little dankness in there too which helps balance the aroma.

The pour is beautiful and hazy with quite a silky texture, the colour insn't as vibrant as other beers but what it lacks in colour, it makes up for in flavour. The texture is silky and smooth in the mouth, with a touch of bitterness at first that develops into fruity but subtle flavour.

Theory of Continual Improvement Untappd Review

Towards the end of the profile is a little grassiness which adds another dimension to the beer and helps to round it out nicely. The aftertaste is delicate citrus fruit sweetness with a little dryness to give it a crisp finish.

Theory of Continual Improvement DIPA: Can Notes

This is a very cool can, with so much going on it's almost as interesting as the beer itself. It's designed in an old-style medicine leaflet design with DEYA's crocodile mascot being the focus of the main image in the centre of the beer.

Surrounding the croc is a number of medical style designs including winged instrument designs you'd normally see on the side of ambulances; symptoms it works for (aches, pains and strains). There are also dose instructions - 2 tablespoons every 4 hours, if you have the self-control of a Saint.

The muted colour scheme contrasts well with the red writing which really helps make the finer details of the can design stand out and makes it a can that is genuinely interesting to look at.

Buy Theory of Continual Improvement DIPA

This one is a local bottleshop find, but you can grab one online from Beer Merchants for £6.30. A small price to pay when you consider you're buying a philosophy as well as a delicious DIPA.

If you have a bottleshop nearby it's also worth checking out their shelves for this one too.

By Adam
A fan of beer since his first can of John Smiths he snook out of his Dad's fridge, Adam is now a craft beer enthusiast. To offset this 'hobby', he also cycles, runs and plays cricket when not spending time with his family.

Beer Nutrition

Alcohol
8%
Brewery
DEYA
Vessel
Can
Size
500ml
Beer Bio
Citrus, pith, mango, tropical
Style
DIPA
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