One of the greatest breakfast cereals of all time - or at least one of the most iconic - should be a dream combination for brewing with, and in Sling It Out, Seven Brothers have really nailed it.
Taking advantage of a partnership with Kellog's, Sling It Out is made upcycled Coco-Pops to create a chocolate stout that is as nostalgic as it is delicious.
I'm not quite sure how you can upcycle a Coco-Pop, but if it means they can provide brews like this one then i'm more than happy to stay in the dark about it.
Sling It Out Stout: Taste Test
Despite expectations, it's not actually that chocolatey at first. The nose is very much a rich, malty scent and same with the pour, which is a thick texture that creates a light, frothy head.
Whilst chocolate is there if you really try hard, it's more in the taste where the Coco-Poppy goodness appears. Initially, you get a very good stout with the rich, roasty flavour; but as the taste develops there's the unmistakable sugary sweetness of the chocolate.
All this makes for a good, innovative brew; but what REALLY sets this one apart is the aftertaste. It's exactly the sensation you have after you've eaten too many bowls of Coco-Pops. That kind-of-dry, kind-of-sticky sweetness that you get in your mouth after it's been coated with too much chocolate. It's a real nostalgia trip, especially if you drink it in your pyjamas.
Sling It Out Stout: Can Notes
It's an interesting design, that's for sure. The main colour is the immediately obvious yellow, synonymous with the box of Coco-Pops, but sitting on the front is a big red 7, which is being caressed by waves of what I assume to be chocolatey milk.
That, with the flecks of brown to imitate Coco-Pops and the white band around the can with the name of the beer, make it a very eye-catching and unusual can design. If it were square, you could be forgiven for thinking it was a knock-off brand of Coco-Pops.
Buy Sling It Out Stout
You have to go to Seven Brothers themselves to get this one, but it's a steal at just £3.50 for a 440ml can. Even better value if you buy more than one, with a pack of 24 coming in at just £2.98 each.