Honey's been used in beer for thousands of years, originally in the creation of mead; which you can still buy today.
In modern times though it's not as common an ingredient, but Seven Brothers are bringing it back with this stunner of a pale ale that's like a crunchie in a glass.
For added sweetness they've used honeycomb essence to complement their hop selection, calling it their sweetest beer.
It's all about the honey, obviously. The smell is undeniably honey - that sickly sweetness that oozes richness. The pour is a golden colour and the foam for the head is yellow-tinted, even that tastes like some kind of Masterchef-esque honeycomb foam concotion.
The initial flavour is hop-forward, but being a pale it's very delicate and is soon blown away by the sweetness that comes through from the honeycomb. It's balanced well with a touch of bitterness and maltiness so it's not a complete sugar-fest.
The aftertaste is - you guessed it - honey. A more refined flavour that coats your mouth and makes your taste buds crave another sip. Dangerously moreish, but at just 4% you can sup a lot of this without doing much damage. Except to a beehive.
The can combines the colours of honey with the hexagonal shape associated with honeycomb to great effect. The swirling shades of orange contrasting in colour-wheel perfection with the blue accents.
Seven Brothers like to band the names of their beer around the middle and this is no exception, with the big golden 7 on the front also a common feature of their can design, but one that takes nothing away from the attractiveness of the thing.
You'll have to go to Seven Brothers directly for this one or keep an eye out in your local bottle shop for it - I actually stumbled across it on a trip to Yorkshire Wildlife Park where there's an artisan shop called The Badger's Pantry.