Blooming lovely IPA from masters of their craft Verdant, juicy and hazy with a lot of big flavours accompanying a smooth but fiesty finish.
Verdant reckon this is akin to blueberry muffins and although I wouldn't go that far, it's definitely on the juicy sweet side of the IPA spectrum, it probably has more in common with it's West Coast countrymen than the traditional East Coast IPAs.
Made with Mosaic and Colombus hops and a big malt bill to give it some real oomph, Bloom is very easy drinking which makes it quite a dangerous beer to have around - it's much better in your belly than in the fridge.
Fruity aromas pour forth from the can pop and it pours with a vibrant orange colour, leaving a thick, tightly carbonated head atop the beer. The texture is dense and full, adding some dankness to the fruity notes which balances it rather well.
There's bitterness but it goes toe to toe with a pinier flavour that works well with the citrus fruit flavour that more subtly runs throughout the whole flavour profile. The aftertaste is bitter hoppiness, ending in a surprisingly dry finish for a beer so packed with juiciness.
A bright label which is very pretty, the teal colour standing out with the green font very much reminding me of the kind of 'free love' hippy-style fonts that were around in the 60s/70s.
The double 'o' of the word bloom is nicely adapted into two hops which is a very interesting touch and brings some variation to the design, denoting a little about what to expect from the insides.
The back of the label has all the useful information that any determined beer drinker needs, including the hop bill (cold side and hot side) and the required information.